About Salvation Financial Inc.

Business Overview: Salvation Financial Inc.

Founded: 2020
Headquarters: New Jersey (serving NJ & NY)
Industry: Mortgage Brokerage & Financial Services
Core Focus: Simplifying homeownership through empathy-driven, transparent mortgage solutions.

Organizational Structure & Philosophy

  1. Mission-Driven Foundation
    “To replace bureaucratic hurdles with clarity, tenacity, and results.”
    Salvation Financial Inc. was founded by Abiola Majekodunmi, a 30+ year mortgage industry veteran, to disrupt traditional lending’s inefficiencies. The organization prioritizes:
  • Client-Centric Solutions: Customized loans for first-time buyers, investors, and refinancers.
  • Local Expertise: Deep knowledge of New Jersey and New York’s unique housing markets.
  • Ethical Practices: No hidden fees, no pressure tactics—only honest guidance.
  1. Core Values
  • Empathy: Understanding clients’ financial and emotional needs.
  • Clarity: Plain-language communication; no industry jargon.
  • Integrity: Solutions aligned with client goals, not corporate quotas.
  • Tenacity: Advocating fiercely for client approvals, even in complex cases.
  1. Service Offerings
  • Home Purchase Loans: Conventional, FHA, VA, jumbo, and specialty loans.
  • Refinancing: Rate reductions, cash-out refinances, debt consolidation.
  • Investment Property Financing: Tailored solutions for real estate investors.
  • Digital-First Process: Secure online applications, real-time rate comparisons, and e-signature tools.

Operational Model

  1. Team Structure
  • Leadership: Founder-led with hands-on oversight by Abiola Majekodunmi.
  • Advisors: Licensed mortgage experts specializing in NJ/NY markets.
  • Partnerships: Relationships with 50+ lenders (banks, credit unions, private institutions) to secure competitive rates.
  1. Technology Integration
  • AI-Powered Tools: Instant lender comparisons, automated document verification.
  • Client Portal: 24/7 access to application status, deadlines, and advisor support.
  1. Geographic Reach
  • New Jersey: Jersey City, Hoboken, Newark, Princeton, and statewide.
  • New York: NYC (Brooklyn, Manhattan, Queens), Westchester, Long Island.

Community & Industry Impact

  • Homebuyer Education: Free workshops for first-time buyers in NJ/NY communities.
  • Veteran Support: Pro bono guidance for VA loan applicants.

Key Differentiators

  1. No Bureaucracy, No BS: Direct access to decision-makers, bypassing corporate red tape.
  2. Hyperlocal Insights: Mastery of NJ/NY zoning laws, pricing trends, and neighborhood dynamics.
  3. Speed & Precision: Average closing timeline of 21 days (vs. industry standard of 45+).

Vision for Growth

  • Short-Term: Expand outreach to underserved NJ/NY communities (e.g., bilingual services).
  • Long-Term: Become the #1 most trusted mortgage broker in the Tri-State area by 2027.

Founder’s Statement

“We’re not just closing loans—we’re opening doors. Every ‘yes’ we secure is a family’s future, and that’s why we’ll never stop fighting for our clients.”
—Abiola Majekodunmi, Founder & Operations Manager

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